The flooring industry is a 100 Billion Dollar market in North America.
The industry is highly fragmented with over 50 companies making up the top 10%. Due to the fragmentation and the poor big box buying experience, market share is easily obtained.
Purchasing flooring is highly inconvenient - we are an alternative to big boxes and makes purchasing flooring for your home easy.
We have a unique business model that brings the showroom directly to a customer’s home, which appeals to customers with busy lifestyles. Our customers meet with a design representative in the safety and comfort of their own home. It’s convenient and it’s easier for them to envision their new flooring when they are able to experience our extensive array of design options, styles and colors in their home environment.

The demand for flooring in the U.S. residential construction sector is expected to grow due to increasing single-family constructions and renovation activities, according to the Flooring Market Size, Share & Trends Analysis Report.